Science communication is crucial for counteracting misinformation, addressing public concerns, and promoting informed decision-making to improve health outcomes and address health equity gaps. Troubling trends such as reduced life expectancy in the U.S., rising maternal mortality rates, and widening health equity gaps along with the increasing challenges of vaccine hesitancy and anti-vaccine sentiment emphasize the need for robust science communication across many public health domains.
Public health practitioners are the front-line workers in public health, managing and addressing health issues within communities. They must be skilled in synthesizing and translating complex data into accessible, actionable information. This includes:
- understanding health literacy,
- developing advanced writing skills,
- leveraging social media,
- creating infographics,
- employing data visualization techniques, and
- mastering broader communication strategies.
Training in these areas ensures that public health professionals are well-equipped to engage with diverse communities in their roles and use various tools and methods to disseminate critical health information effectively.
Students completing the Science Communication Certificate program at Rollins will be equipped with the necessary skills to enhance public understanding of valuable scientific information, ultimately contributing to improved health outcomes across all populations.